Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more reputable information


Pixel monitoring makes use of an item of code to register conversions on your website. It's very easy to set up and less prone to ad blockers.

1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.

Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's loaded from your own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security steps. This offers much more precise data and a more complete picture of user journeys across channels.

In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.

2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.

Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these limitations and give precise, constant data that is much less prone to interference.

This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for organizations looking for to adapt to these adjustments.

3. Much less susceptible to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it reaches third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to PPC campaign management software track conversions that took place outside of your website.

Furthermore, server-side tracking allows you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your page to collect information from users.

4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it minimizes the extent of data administration and gives organizations a lot more control over transmission, making it generally much more reputable. Consequently, it's much less vulnerable to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.

With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make sure conformity with privacy policies such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.