Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's very easy to set up and less vulnerable to advertisement blockers.

1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less accurate than it ought to be.

Server-side tracking is a much more safe choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys throughout networks.

In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.

2. Much better control over data.
Server-side tracking allows organizations to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing professionals make more informed marketing choices.

Typical pixel monitoring depends on JavaScript tracking codes that are placed in website visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that occur beyond the website, like telephone call and in-store purchases. This is necessary considering that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.

3. Much less susceptible to fraud
Server-side monitoring enables organizations to control data payloads prior to it reaches third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms increasingly transform how they handle cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.

Additionally, server-side monitoring allows you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to collect data from customers.

4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the site's very own server, bypassing web internet browser limitations. This suggests that data gathered by the website/app is first sent out to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this technique performance marketing analytics is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and assists make sure conformity with privacy policies such as GDPR. In addition, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.